Privacy Policy

1

Who We Are

Lidingrich (hereinafter "we," "us," or "our") is a consumer electronics manufacturer and global brand founded in Shenzhen, China in 2010. We specialize in 3C consumer electronics, including mobile phone peripheral products such as magnetic ring holders, magnetic car phone holders, wireless chargers, Bluetooth speakers, live broadcast microphones, outdoor camping lights, and portable batteries.

We operate as a B2B supplier serving professional buyers, purchasing decision-makers at large retail chains, and procurement managers at enterprises worldwide, with a primary focus on developed markets in North America, Europe, Australia, and Southeast Asia.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, submit business inquiries, engage in procurement discussions, or enter into a commercial relationship with us.

Data Controller: Lidingrich Technology Co., Ltd., Shenzhen, Guangdong Province, People's Republic of China.

2

Data We Collect

We collect personal and business information in the following categories:

Business Contact Information

Full name, job title, and company name
Business email address and phone number
Company mailing address and country of operation
LinkedIn profile or other professional social media handles (if voluntarily provided)

Procurement & Transaction Data

Product inquiries, sample requests, and purchase order details
Quotation history and contract terms
Shipping and logistics information (consignee details, port of destination)
Payment and invoicing records (we do not store full payment card data)

Website & Technical Data

IP address, browser type, and device information
Pages visited, time on site, and referral sources
Cookie identifiers and session data
Form submissions and chat/inquiry messages

Communication Data

Email correspondence and attachments
WhatsApp, WeChat, or Skype message records (where applicable)
Trade show or exhibition contact information collected in person

3

How We Use Your Data

We use the information we collect for the following business purposes:

Business Communication Responding to inquiries, sending quotations, and maintaining B2B relationships

Order Fulfillment Processing purchase orders, managing production schedules, and coordinating shipments

Product Development Using buyer feedback to improve OEM/ODM product lines and develop new solutions

Marketing & Outreach Sending product catalogs, new launch announcements, and trade show invitations (with consent)

Legal Compliance Meeting export control, customs documentation, and applicable international trade regulations

Website Analytics Understanding how buyers navigate our site to improve user experience and content relevance

4

Legal Basis for Processing

For buyers located in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under the GDPR (General Data Protection Regulation):

Contractual Necessity (Art. 6(1)(b)) Processing required to fulfill purchase orders, manage supplier-buyer contracts, and deliver products and services you have requested.

Legitimate Interests (Art. 6(1)(f)) Sending relevant B2B product updates and maintaining business relationships where it is reasonably expected in a commercial context.

Consent (Art. 6(1)(a)) For marketing communications such as newsletters, new product catalogs, and promotional emails -- you may withdraw consent at any time.

Legal Obligation (Art. 6(1)(c)) Compliance with applicable laws including export regulations, customs declarations, and tax reporting obligations.

5

Third-Party Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your data with trusted third parties only in the following circumstances:

Logistics & Freight Partners: Shipping carriers, customs brokers, and freight forwarders require consignee details to process international shipments.

Payment Processors: Third-party payment platforms (e.g., PayPal, bank wire services) process transaction data under their own privacy policies.

IT & CRM Service Providers: Cloud hosting providers, CRM platforms, and email marketing tools that process data on our behalf under strict data processing agreements.

Legal & Regulatory Authorities: Government agencies, customs authorities, or courts when required by law or to protect our legal rights.

Analytics Providers: Website analytics tools (e.g., Google Analytics) that collect anonymized or pseudonymized usage data to help us improve our online presence.

All third-party service providers are contractually required to maintain the confidentiality and security of your information and are prohibited from using it for any purpose other than providing services to us.

6

International Data Transfers

As a China-based manufacturer serving global buyers, your personal data may be transferred to, stored, and processed in the People's Republic of China and other countries where our service providers operate. These countries may have data protection laws that differ from those in your home country.

When transferring data from the EEA or UK to China or other third countries, we implement appropriate safeguards, which may include:

Standard Contractual Clauses (SCCs) approved by the European Commission

Contractual obligations on recipients to protect data to EEA/UK standards

Data minimization -- we only transfer what is strictly necessary for the business purpose

You may request a copy of the safeguards in place for international transfers by contacting us using the details in Section 12.

7

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law:

Data Category	Retention Period
Business contact information	Duration of business relationship + 3 years
Purchase orders & contracts	7 years (accounting & legal compliance)
Website analytics data	26 months (anonymized after 14 months)
Marketing communication records	Until consent is withdrawn + 1 year
Inquiry & pre-sales correspondence	3 years from last contact

After the applicable retention period, data is securely deleted or anonymized.

8

Your Rights (GDPR & Others)

Depending on your country of residence, you may have the following rights regarding your personal data. We are committed to honoring these rights regardless of your location.

✦ Right of Access Request a copy of the personal data we hold about you.

✦ Right to Rectification Request correction of inaccurate or incomplete information.

✦ Right to Erasure Request deletion of your data ("right to be forgotten") where legally permissible.

✦ Right to Restriction Request that we limit how we use your data in certain circumstances.

✦ Right to Data Portability Receive your data in a structured, machine-readable format.

✦ Right to Object Object to processing based on legitimate interests, including direct marketing.

✦ Right to Withdraw Consent Withdraw consent at any time without affecting prior lawful processing.

✦ Right to Lodge a Complaint File a complaint with your local data protection authority (e.g., the ICO in the UK or relevant EU supervisory authority).

To exercise any of these rights, please contact us at privacy@leadingplus.com. We will respond within 30 days of receiving your request. We may need to verify your identity before processing the request.

9

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. We use the following types of cookies:

Essential

Required for the website to function properly. Cannot be disabled. These include session management and security cookies.

Analytics

Help us understand how visitors interact with our website (e.g., Google Analytics). Data is anonymized where possible.

Functional

Remember your preferences such as language settings and form autofill data to improve your experience.

Marketing

Used to deliver relevant B2B content and measure campaign effectiveness. Only deployed with your explicit consent.

You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect website functionality.

10

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, accidental loss, alteration, disclosure, or destruction. Our security practices include:

TLS/SSL encryption for all data in transit

Encrypted storage for sensitive business records

Role-based access controls for internal staff

Regular security audits and vulnerability assessments

Employee data privacy training programs

Incident response plan for data breach notification

While we take all reasonable precautions, no method of internet transmission or electronic storage is 100% secure. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

11

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our business practices, applicable laws, or data processing activities. When we make material changes, we will:

Update the "Last Updated" date at the top of this page

Post a prominent notice on our website homepage

Send an email notification to active business contacts where required by law

We encourage you to review this Privacy Policy periodically. Your continued use of our website or continued business relationship with Lidingrich after any changes constitutes your acknowledgment of the updated policy.

12

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact our privacy team:

Company

Lidingrich Technology Co., Ltd.

Address

Shenzhen, Guangdong Province
People's Republic of China

Privacy Email

privacy@leadingplus.com

General Inquiries

info@leadingplus.com

Response Time

Within 30 business days

For EEA/UK residents: If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority. A list of EU data protection authorities is available at edpb.europa.eu.

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